CASEY FATCHETT PHOTOGRAPHY

West Orange, NJ – Yoga Ground – Branding and Portrait Photography

Client: The Yoga Ground

Location: West Orange, New Jersey

In this branding and portrait photo session for a small business, we sought to capture relaxed group portraits of the entire teaching staff of the yoga studio, showing the diversity of the group.

yoga studio teaching staff portraits west orange new jersey by casey fatchett
yoga studio teaching staff portraits west orange new jersey by casey fatchett

Next, we incorporated some 'grounded' imagery for the business to use in web and print. Branding images were created with an emphasis on having plenty of negative space in the images where text or graphics could later be placed.

branding photography west orange new jersey by casey fatchett
branding photography west orange new jersey by casey fatchett
branding photography west orange new jersey by casey fatchett

Finally, a series of natural light headshots were created for the business owner/operator.

business portrait photography west orange new jersey by casey fatchett
business portrait photography west orange new jersey by casey fatchett

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